The question “If you’d like your ads to show on certain sites…” is part of the Google Ads Search qualification, which is one of a set of six Google Ads certifications.
The correct answer is: Placements
Here’s the question “If you’d like your ads to show on certain sites…”, taken from an actual exam in progress. The questions are always in random order, so this won’t necessarily be question 36 in your exam, nor will the correct answer always be the third choice.
What are Placements?
A “placement” is any online location where your ad can appear. These locations are all on the GDN (Google Display Network), which is Google’s network of sites and apps. Anywhere that your display ad appears through Google Adwords is part of the GDN.
The question “If you’d like your ads to show on certain sites…” relates to managed placements, where you can specify the exact URL of a site where you wish your ad to appear. This is known as ‘Placement Targeting’.
Placements are added on the ‘New Campaign’ page in Google Ads. For instance, if we wanted to run a campaign selling personalised guitar picks, we might target guitar sites. To do this, we select ‘Placements’ from the drop-down list on the content page, as in the following image:
The ‘Wrong’ Answers
For completion’s sake, here’s an explanation of the other answers.
‘Keywords’ is another option that can be selected from the same drop-down list as ‘Placements’. Rather than a list of websites, this option generates a list of keywords that relate to your business, based on a search phrase that you enter. Google will then place your ad on websites that rank well when users search for one of those keywords.
In our example below, we’ve entered “Personalised guitar picks” as our initial search phrase, and we’ve selected ten keywords from the list that Google has provided.
Also available from the same drop-down list, this offers a much broader selection, based on topic categories selected by Google. For our guitar example (see screenshot below), we’ve entered the search term (“guitar”) and then chosen the Google topic ‘Guitars’ from the ‘Musical Instruments’ category.
This is the only option not available from the drop-down list; instead, it has its own page in Google Ads. In our example (see below), we’ve entered the word “guitarists” and Google has presented us with different targeted audiences for our ad. The types of audiences available are:
- Affinity and Custom Affinity Audiences: based on a user’s interests and habits
- In-Market Audiences: based on what users are actively researching or planning
- Custom Intent Audiences: auto-created based on user intent
All of the above options and their specific terminology are covered in more detail in the Google Ads Help pages. You can read Google’s own definitions by visiting the following links:
- The Google Definition of Keywords
- The Google Definition of Topics
- The Google Definition of Audiences
What is Google Ads Certification?
Google Ads Certification is the name for a set of six different authorised qualifications, which all showcase your mastery of different skills regarding Google Ads. The six areas covered are as follows:
The exams are all taken online, and comprise a set of 50-70 multiple choice and true/false questions (the actual number of questions varies for each exam). The questions are randomly selected from a pool, and you have between 60 and 90 minutes to complete each exam.
To pass, you need to get at least 80% of the questions correct. You can take the exam as many times as you like, but you’ll need to wait 24 hours between attempts. There’s no actual certificate once you pass, but you’ll be able to use the term “Google Ads Certified Professional” on your CV and other personal promotional material. Here’s one example, from Google, of how you might use your certification:
“Google has recognized me as a Google Ads Certified Professional, meaning that I’ve passed multiple assessments. I’m qualified to help you grow your business on the web using Google Ads.”
How to Prepare for the Google Ads Exams
Each different exam is supported by a number of e-learning courses, arranged in bite-size chunks approximately 10 to 30 minutes each. The courses (and exams) are all hosted by the Google Skillshop.
There’s also a preparatory course called ‘Fundamentals of Google Ad Search’ which starts from basic concepts and is ideal for those who have little or no experience with Google Ads.
Here’s the training schedule for the Google Ads Search Certification – the others are very similar.
- Grow Your Business with Google Ads – 15 mins
- Explore the Value of Google Search – 32 mins
- Understand the Google Ads Auction – 11 mins
- Deliver the Right Message with Text Ads – 9 mins
- Make Ads Relevant with Search Ad Extensions – 19 mins
- Increase Efficiency with Automated Bidding – 12 mins
- Reach Valued Customers with Search Audiences – 21 mins
- Boost Performance with Optimization Score – 11 mins
- Increase Conversions with Performance Planner – 15 mins
What Are the Advantages of Google Ads Certification?
- Instant credibility. Once you’ve completed any of the exams, you can refer to yourself as a “Google Ads Certified Professional”. This is official recognition that you have knowledge and skill in a specialised niche, which builds clients’ confidence in your abilities and, ultimately, leads to more business.
- You’ll become better. The training courses go into great detail about the intricacies of Google Ads, and you’ll learn to make full use of all the features available (including tools that you may not have used in the past). Overall, you’ll become a better and more insightful Google Ads professional, which will get you better results for your customers.
- Your company will benefit. Once 50% or more of your eligible users have passed a Google certification, your company can apply for Google Partner status. There are some other requirements, but this is a good first step.
To Sum Up
So, now you have the answer to “If you’d like your ads to show on certain sites across the internet, you can add these websites as”. In addition to that, we hope we’ve given you all the information you need regarding the full range of Google Ads Qualifications.
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Good luck with the exam!