Sendy vs. MailChimp (MailChimp alternatives)

Sendy vs MailChimp
Photo Credit: Burak K

Is your business looking to engage with a broader audience? If so, email marketing is one of the best ways to get it done. That said, finding a service that suits your needs can be a terrifying prospect. This is because there are so many options available on the market. That’s one of the reasons why debates such as Sendy vs MailChimp have become such a sought out topic.

In the past, MailChimp topped the chart for many digital marketers and businesses. Why? Because of its already established reputation and a number of added features. Nevertheless, this powerful marketing tool is anywhere but perfect. For the most part, it still has its limitations. 

So, if you’re looking for a viable alternative to MailChimp, you should consider trying Sendy. I carried out an in-depth analysis of both products, and here’s what I dug up.

What is MailChimp? 

Businesses with extensive mailing lists use programs like MailChimp to interact with their present and prospective clients. This globally acclaimed marketing automation and email marketing service make the communication process more streamlined.

Under its parent company, the Rocket Science Group, it was launched in 2001. Since then, MailChimp has grown into one of the best email marketing service providers globally. The company further boasts of annual revenue of over $700 million. It also has an active client base of well over 11 million marketers and businesses. 

It is equally excellent for emerging start-ups and small businesses. You see, it has the potential to reach over 4 billion people. Not only that, but they can also use the site’s free plan to save costs.

The program further allows you to send 2,000 emails daily to up to 2,000 contacts. But there’s a monthly limit of 10,000 sends. More so, it gives its user the ability to create and manage various campaign methods. These include newsletters, mailing lists, and automated campaigns. 

You’ll also notice that with this premium brand, you’ll hit your business target faster. Even better is the fact that Mailchimp is designed to be user friendly and offers a wide range of features. Altogether, you can automate email campaigns and enhance interactions between you and your mail subscribers. 

The service further allows you to record and keep track of customer leads, build websites, purchase domains, and advertise on various social media platforms. As your business or mailing list grows, you can always opt for any paid plans to suit your needs.  It sounds like a great option right? However, we have to take a look at the alternative before the winner emerges in the Sendy vs MailChimp debate.

What is Sendy? 

Sendy is a preferred alternative to Mailchimp in terms of efficiency and affordability. Altogether, it allows you to send authenticated emails through Amazon Simple Email Service (SES)

With this email marketing service, you can send trackable bulk emails at a little cost compared to other emailing applications. Simply put, $1 covers 10,000 emails, so you achieve more during your campaigns. 

Sendy, via Amazon SES, sends and delivers your mail at a rapid rate. It equally features a formatted report you can use to monitor the progress of every campaign. With it, you can visualize clicks, opens, bounces, complaints, and lots more. 

Sendy also allows you to re-target your audience by exporting segments of subscribers. Using email newsletter software, it helps you organize multiple products or services into various brands. So far, things are looking up for this service when it comes to the Sendy vs MailChimp debate.

Your clients equally have access to the right to grant their customers the privilege of sending newsletters themselves. Nevertheless, you’ll be in charge of regulating the price, sending limits, and controlling their opportunities. 

Additionally, Sendy features Autoresponders designed to send emails to your subscribers at various time intervals. If your aim is to constantly keep your audience engaged, then this autoresponder feature will deliver that perfectly. 

They equally check the box in terms of security, affordability, and performance. This high-end marketing tool syncs well with over 1000+ apps through Zapier.  Even more, the app automatically sends corresponding mails to your mailing contacts.

Sendy vs MailChimp
Photo Credit: Miguel Á. Padriñán

Sendy vs MailChimp Comparison 

Sendy and MailChimp are not the email marketing service on the market, but they do rank high as top service providers. So, that makes the Sendy vs MailChimp issue a lot more interesting. Both email marketing tools have several key features that set them apart from each other. While MailChimp is the more popular brand and provides more features, Sendy tops it in terms of cost-effectiveness. 

Carrying out a detailed comparison between Sendy and MailChimp would invariably require us to measure them up against certain variables. We’ve decided to compare them in Email template design, split testing, email client testing, and installation and hosting. 

1. Email template design


MailChimp has more than 100 email templates to help you create eye-catching campaign designs. It uses an integrated email designer that appears quite well on a variety of electronic devices.

Furthermore, these templates are customizable, which makes it easy to create your email design. All you have to do is to find a layout that suits the type of message you intend to send out. 

Creating engaging emails is the next step, but it’s not a stressful one since there’s an array of user-friendly tools you can use for that. MailChimp offers an email template design that fits any campaign method you intend to pursue.

Also, the email marketing service utilizes a drag-and-drop feature. This will help you to organize your message in any style you’d prefer. With MailChimp, you can also design your template from scratch.

Thankfully, the brand features a guide to assist amateur programmers and designers in creating their unique, customizable email templates. You can always take a cue from the available preloaded models on the platform when designing your own. 

The good thing about MailChimp email templates is that they offer your campaign some high level of sophistication and class.


Sendy, on the other hand, does not include any pre-designed templates or the drag and drop feature. What this means is that you are left with the task of designing your HTML emails. 

With Sendy, all control over email campaigns and design is in the user’s ball court. It allows you to import open source email templates from other marketing platforms. More so, it is compatible with templates from brands like Litmus, Zurb, MJML, Sendwithus, Cerberus, and Beefree.

Some of the open-source models are free, while some have a fee attached to them. You can edit these templates using a pre-installed editor. There are other standalone editors on the web; thus, you can adapt your email templates to Sendy. Experienced coders and designers can even code their email template and then patch them through Sendy. 

If you’re looking for a software that gives you more control in terms of email designs, then the Sendy marketing tool is your best bet compared to MailChimp. Here is a guide on how you can set up the Sendy newsletter service on your device. 

2. Split testing

You’ve probably used this methodology without knowing exactly that you’re using split or A/B testing. It’s one of the various research methods you can use to really grasp how your audience responds to your campaigns. Split testing is a practical way of comparing two distinct versions of a particular website or email design to learn, which is more effective.

The aim is to ascertain which of the variations users respond to more to improve your marketing campaign. This method goes a long way to save costs and manage your marketing budget. Apart from being cost-effective, split testing is time-efficient. You can carry out this method of analysis on newsletters, website designs, online adverts, and email campaigns. 

Split testing involves creating two variations of the email design you want for a campaign method. The winning variation is picked after each one is sent to different test groups. Then, the winning variation is forwarded to the remaining emails on your subscriber list. 

A/B testing helps you know which design or email variation appeals more to your subscribers or audience. You can split-test one of four variables of your campaign, they are, name, content, subject line, and send time. 

Split testing is one of the advantages MailChimp has over Sendy. Sendy offers a manual approach to split testing using list segmentation. Here, you can only test two design variations at a time. The user creates two different lists, A and B, and then sends the design variation across each of them. The software monitors the records closely to see which one performs better, and then sends the winning design to your whole mailing list.

That being said, MailChimp also allows you to choose a combination of variations for testing and sends them to separate sets of audiences. The winner of the test is determined automatically by click or open rate. After that, the application sends you a reported statistic that helps you judge the winner yourself. 

3. Email client testing 

Email client testing helps you verify your email appearance. This is done to ensure the subscriber sees the message the way you intended. Email client testing involves testing and formatting your intended message through a variety of applications, devices, and browsers. 

Every major email client has a peculiar way of displaying email HTML designs. So, the outlook of your email depends on how the email client interprets the formatting used in the design. Using an email client testing tool will show you a preview of the display.

With an email testing tool, you can ensure your message is readable and attractive across the major email clients (Gmail, Yahoo, Microsoft Outlook, Apple Mail, etc.). You can also make use of a conditional HTML to alter the formatting until it comes out perfect in all the email clients.

MailChimp comes with a built-in email testing tool known as Inbox Preview to help adapt your designs to the email clients. Inbox Preview generates screenshots of how your design will appear on various email platforms and devices. The preview also enables you to ensure the intended content is accessible to your subscribers.

Monthly paid MailChimp accounts are the only ones that have access to the email client testing tool, and that’s a major downside. At first, subscribed users are assigned a total of 25 Inbox Preview tokens, after which a token per view is charged. Unfortunately, unused tokens are not rolled over at the end of a billing cycle. 

Inbox Preview only covers the top ten email client and device combinations. Using third-party testing tools, such as Litmus, will ensure that you are protected on other fronts. There’s no need to worry since Litmus offers coverage to a wide range of clients and device combinations. 

Sendy email newsletter platform has a ‘test send’ feature that allows you to send test emails. The thing about email client testing on Sendy is that it counts as a send on Amazon SES.

4. Installation and Hosting

This is one major area where MailChimp trumps the Sendy email newsletter application. Keep it in mind that Sendy requires a set of advanced technical skills for installation. Here, users are expected to keep their database secure and backed up. 

Not just that, the service requires a domain name to operate efficiently. All of these technicalities can be a huge turn off for people without technical know-how and limited IT resources.

Sendy poses a lot of difficulties in installing and managing the server. To ease that up a bit, their team provides installation services at a rate of $79 for users who can’t handle it on their own. 

People who use the Sendy marketing tool can also mitigate the obvious limitations by engaging the services of specialized hosting companies. These hosting companies have the workforce and resources to set up and handle all difficult issues regarding managing your server.

For a considerable fee, you get to enjoy your software and carry out your marketing campaigns without worrying about the maintenance of your server. 

It’s a lot easier to install and set up the MailChimp marketing automation platform than it is with Sendy. That’s mostly because you are not required to download any software to get started. Typically, you’ll need to create an account and agree to the terms of use.

After activating your account, MailChimp will require you to provide some information necessary for enhanced optimization of your needs. To also ensure that your domain is accessible, the platform will require you to verify your domain. 

Setting up your contact list is the next thing you’d be required to do. MailChimp also allows you to customize your email template and signup form, that’s if you’re up for it. 

Jump on creating and managing your campaigns immediately you’re done with all the above. This guide can help you in this regard.  

Sendy vs MailChamp
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Sendy vs MailChimp Price Comparison


The Sendy vs MailChimp conversation would be incomplete without this aspect. MailChimp is relatively free for users with a subscriber list of 2000 email clients. Included is a monthly send of up to 12,000 mails. Switching over to a paid account will give you access to other features embedded in the marketing software. Small-time marketers and businesses can opt for the free plan. But businesses with more emails per month have to spend more engaging their clients. 

The MailChimp subscription once a user moves past the 12,000 extension cost is pegged at $15 for 501-1,000 subscribers. But, it goes as high as $240 for 25,000-50,000 subscribers. With time, the cost of carrying out email marketing campaigns can become a steep expense. 


This is one area Sendy clearly trumps MailChimp. The Sendy software costs a mere $59 to purchase. After this, the company emails you the license key, invoice, and download file. You’ll equally be required to pay for Amazon SES at a rate of $0.10 per 1000 emails.

Sendy, via Amazon SES, sends your emails and newsletters to your mailing list. Also, the cost is quite low since the emails are sent through the same infrastructure that Amazon uses. With $1, you can send out as much as 10,000 emails. When compared with MailChimp’s equivalent of $150 for the same capacity, you’d confirm that Sendy is very cost-effective. 

That’s not all; while MailChimp charges you the fixed price for the billing cycle. It does this even when you don’t send any emails. So, if users don’t send emails on the platform, they are not billed at all.

Sendy equally does not require a monthly subscription payment to access its features. The only requirement is a one-time, lifetime fee of $50. This high-end email newsletter service offers great prices for both small and large businesses. The one-time fee guarantees you uninterrupted access to the platform. It even drastically reduces your email marketing budget. 

Because Sendy is a self-hosted platform, the survival of the service depends on users paying for hosting services. They have to acquire and maintain a domain name based URL to interact with software applications. 


Sendy email marketing service is a good alternative to MailChimp. Anyone who owns a startup and is looking to minimize their running cost will benefit greatly from it. Asides, it is quite cost-effective and can accommodate all your emailing needs. For as low as $1, you can send up to 10,000 emails using Sendy.

Check out Sendy’s Official Website to give the marketing service a trial. For a one-time fee of $79, the Sendy team can help with your installation needs. They can equally set you up for a pleasurable marketing campaign experience.  

I hope you enjoyed the review. If you did, share your views on the Sendy vs MailChimp discussion. Also, send in your email marketing experiences in the comment section below. Don’t hesitate to share this post so that others can get a chance to benefit from it.