Social media plays a vital role in an effective inbound marketing plan. A successful social media marketing plan requires consistent posting and timely engagement with the audience to get favorable outcomes. That’s why I’m taking a swing at the Sprout Social vs Loomy conversation.
Social media calendar tools help managers create and schedule content ahead of time, which invariably frees up time to focus on other things. Furthermore, Calendar tools help users track and analyze the performance of published material.
Are you looking for the best social media calendar tool to help you plan and organize what you’re going to post on social networks? Check out our review of two of the best calendar tools on the market.
What is Sprout Social?
Sprout Social was founded in 2009 by Justyn Howard, Aaron Rankin, Gilbert Lara, and Peter Soung. The premium management tool aims to meet the social media marketing needs of businesses of all sizes. This cloud-based tool helps them organize their marketing strategy and audience interactions.
Sprout Social boasts of a wide array of impressive features, including automated publishing, social content management, conversation tracking, and social media analytics. The web-hosted management platform uses an automated publishing tool to schedule and preview social media content before publishing automatically. Sprout Social’s reporting and analytic tools help users monitor the performance of their social media posts.
Additionally, Sprout Social features a “Smart Inbox” tool that incorporates interactions from all social media networks. Users can also use these interactions to improve their social media marketing tasks.
Like most social media management services on the market, Sprout Social offers its services on a paid subscription basis. The good thing about its subscription plans is that it gives users access to online, phone, and email support through the billing cycle.
Furthermore, Sprout Social’s customer service is attributed to be of excellent quality. This attribute, coupled with a great user-friendly interface makes the management tool a superb fit for your social media marketing needs.
What is Loomly?
Loomly is one of the fastest-growing SaaS brands in the world. The Los Angeles based social media management service helps marketing teams plan and manage social media content. It further streamlines the entire workflow for enhanced optimization. Also, supported social media networks include Google Plus, Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Additionally, Loomy stands out for being a cloud-hosted social media marketing platform with several amazing features. Notable amongst its features include automated publishing, marketing analytics, keyword filtering, post scheduling, and multi-account management.
More so, it provides the user with an all-in-one interface to help schedule posts and manage social media accounts. Additionally, users can store multimedia files in their libraries. All files can be accessed at any time, and with ease and can equally be shared on various social media platforms.
Furthermore, users can measure their posts’ performance using the in-built analytics engine and publishing functionality. The outcomes show the marketing team how to improve their marketing strategy on social media.
All in all, the Loomy service is available on iOS and Android mobile devices. It also supports web browsers on windows and mac operating systems. So, in terms of versatility, Loomy has got you covered. To enjoy the many services offered, you simply have to sign up for any of their paid subscription plans. Now, this is done, we can get on with the Sprout Social vs Loomy conversation.
Sprout Social vs Loomy Features Comparison
Now that you have some background information on both social media management tools, we can go further by seeing how they measure up in a full-on Sprout vs Loomy debate. My comparison is based on four salient features; integration, analytics and reporting, functionality, and ease of use.
Sprout Social is all for publishing, analytics, engagement, customer management. It’s also great for monitoring content across social media platforms. The premium calendar tool integrates a wide range of tools. Some of them are Facebook, LinkedIn, Instagram, Twitter, Pinterest, and Google My Business.
The platform equally allows social media professionals to gainfully engage their respective audiences using a robust set of tools. It also acts as a unifier for your social media networks. So, it’s a viable choice for a more cohesive and enhanced performance.
With its seamless integration platform, users can now save time, identify new opportunities and trends, and prioritize their marketing strategy. In addition to that, Sprout Social’s engagement tools help strengthen relationships between users and customers.
The integration platform further helps users streamline their social engagement. It also improves their online presence and helps them gain valuable feedback. If the aim is to strengthen your overall online reputation, this is a good choice. Sprout Social presently integrates with the HubSpot Service Hub, TripAdvisor, Zendesk, Google Analytics, Bitly, UserVoice, and Feedly.
The only requirement for using the integration feature is a Sprout Social professional or advanced plan subscription.
Loomly does considerably well in terms of integration with other applications and marketing collaboration. This feature deliberately assures users of better workflow customization and increased productivity. Its integration infrastructure opens users to endless possibilities. To this effect, it allows them to connect to thousands of other social and management applications.
They recently launched an integration platform that connects with the Zapier automation tool. Zapier is responsible for connecting and managing all connections with the social applications you utilize. The platform simply requires no prior technical knowledge on the part of the user. You see, it is programmed to carry out its functions automatically.
Zapier enables you to synchronize Loomly with a wide range of apps, including Dropbox, Google Calendar, WordPress, Pocket, Shopify, and Harvest. The automation tool does this through an endless and seamless combination of “triggers” and “actions.” “Triggers” are scheduled actions that once they happen in Loomly, they provoke a reaction in another app.
On the other hand,” Actions” is a reversed situation of what happens in “Triggers.” Zapier is programmed to act on behalf of the user and respond by laid down templates set by the user.
2. Analytics and reporting
Analyzing big data helps your marketing team strategize more efficiently to reach a broader audience. Based on that, analytic and reporting tools have become an essential tool for social media marketers. Additionally, small businesses and large enterprises use them to optimize their marketing plans across social media platforms.
Social media analytics can be very confusing and time-consuming at the same time. Carrying out proper analytics involves going over a long list of social media metrics and figuring out how to work appropriately.
Loomly incorporates comprehensive analytics and reporting tools that provide comparative data on published social media posts. The social media management brand has graciously included an ad analytic tool in every subscription plan. However, the advanced analytic tool is limited to standard, advanced, and premium plans.
The ad analytics tool provides you with relevant real-time information relating to several standard metrics. It shows the user how much has been spent in the ad schedule. It also shows the current state of the ad delivery, the audience reached by the ad, and frequency of views.
Furthermore, Loomly’s advanced analytics tool gives you a comprehensive report of the total clicks as well as conversion rates. You will also find information on cost per mile (CPM), cost per engagement, cost per conversion, cost per link click, and the average cost per click.
In addition to that, when a user runs a video ad, the analytic tool measures the number of times the video was played. It’ll report for at least 10 seconds, 30 seconds, and at full length. The user also gets information regarding the average time the video was watched and the number of times it was played to the end.
Social Sprout also excels in the area of ad analytics and reporting. The brand prides itself on keeping its users informed on how well its contents are performing on social media platforms. With this information, the social media manager knows whether the brand’s social media strategy is working.
It equally helps you track a wide array of social metrics. These include impressions, clicks, conversions, and audience engagement. Furthermore, the user can drive strategic decision-making, save time, inform strategy, and prove return on investment.
Social Sprout further features an easy-to-understand toolset that helps users monitor trends. It could be in terms of a Facebook page, Twitter keyword, Instagram Business Profiles, Instagram Competitors and so much more.
In addition to that, social media managers can compare marketing strategy performance with their competitors’. This is a great way to seek new opportunities and enhance their social marketing strategy. The analytics tool also displays and benchmark business outcomes.
Sprout Social’s plans are ideally suited to meet your unique business needs. Each pricing plan comes with the right features necessary for enhanced optimization of your brand’s social marketing campaign.
The platform features a unified social inbox aimed at helping users monitor and engage their audience. In addition to that, the combined social inbox enables the user to direct his engagement efforts for increased efficiency and productivity.
The smart social inbox is incorporated in Sprout Social pricing plans and syncs perfectly with Facebook, Instagram, Twitter, and LinkedIn. Furthermore, Sprout Social executes brand monitoring in real-time. It does this using brand keywords, searches, and hashtags gotten from the unified social inbox.
Additionally, users can monitor and engage customers from a centralized message inbox. Not only that, but they also get to access shared conversation history, contact views, and customer records. Sprout Social features a powerful unified review management tool that allows you to monitor and organize audience reviews from all integrated platforms simultaneously.
Some of the other features offered by Sprout Social are only available on the “Professional” and “Advanced” plans. Notable amongst these features include message tagging, helpdesk integration (Zendesk), engagement reporting. There is also team and productivity reporting, custom influencer reporting, suggested Twitter replies, and Twitter Customer Satisfaction Survey.
Loomly, on the other hand, has several stand-out features that make it easy for marketing teams to optimize their brand’s content management. Users can now organize their social media content and ads from a centralized platform. Additionally, team leaders get notified each time a team member publishes or updates any content via push-up emails, Microsoft team notifications, and Slack.
It also helps you stay ahead of trending topics and marketing trends using RSS feeds, Twitter trends, date-related events, and social media best practices. Furthermore, users can store, manage, and publish multimedia across various social media networks. You can also store notes, links, and templates in an intuitive central library.
Loomly gives its users a step by step guide in creating high-performance content and ads. In addition to that, users also get optimization tips and posts ideas to improve their content. Also, users can preview their ads and posts before they get published on any social platform.
Altogether, it helps marketing teams synergize more efficiently through collaborative review, end-to-end posts, ad mockups, commenting systems, and version logs.
4. Ease of use
Sprout Social is reputed to be one of the world’s leading social media management tools in terms of usability, return on investments (ROI), user adoption, customer support, and satisfaction.
It features an all-in-one user-friendly interface that makes it easy to work with. Setting it up across various multiple social media networks is a rather easy task that can be managed by the least tech-savvy team member.
The whole set up comes with a user guide aimed at assisting users in running the application software. The management tool also offers helpful tips to aid in creating and managing posts across various social media platforms.
Additionally, Sprout Social features an intuitive interface that makes navigation easy and seamless. In terms of ease of use, Sprout Social works well on the web, and iOS and Android mobile devices. Furthermore, Sprout Social sports an intuitive design and incorporates tools that are easy to navigate.
Asides being easy to learn, the premium management tool is also error-tolerant and efficient. Sprout Social offers its users, impressive customer support through email and phone.
Loomly is widely-known as a straightforward calendar tool that is easy to use. Social media managers can now effortlessly streamline their team workflow across various social media platforms.
Users also have access to a wide range of calendar tools that are accessible and easy-to-use. Marketing team members can conveniently interact and stay in touch with each other. To do this they can use email notifications and integrations with other messaging platforms.
With Loomly, users can engage their audience and receive feedback on social media posts. Additionally, every feature is designed to be intuitive, so it’s easy to navigate. As a cloud-hosted service, Loomly operates on SaaS, web, and cloud platforms. Additionally, the application is available on both iOS and Android mobile devices.
Users can create, schedule posts, and analyze their performance from the comfort of their homes or offices.
Loomly further offers its customers real-time support, as well as email and chats support. These open communication channels help users get answers to whatever questions, challenges, or comments they may have.
Sprout Social vs Loomy Price Comparison
This is a major aspect of the Social Sprout vs Loomy debate, so let’s dive right in. Loomly features a wide range of robust plans to cover any advertising budget that works for your business. The SaaS calendar tool currently has five comprehensive plans you can choose from, namely Base, Standard, Advanced, Premium, and Enterprise plans.
Furthermore, you also can settle for a monthly or yearly billing cycle, making it a very cost-effective management service. For instance, the Loomly’s “Base” plan includes two users and up to 10 social accounts for $34 monthly or $300 annually.
Furthermore, each of the pricing plans comes with a 15-day free trial to test-run them on your business. Click here for a detailed breakdown of each of Loomly’s pricing plans. Sprout Social, on the other hand, offers three basic pricing plans- Standard, Professional, and Advanced.
Here, the subscription rates are much higher than what you’ll find with Loomly. But the management service makes up for their steep charge by giving the user access to an array of additional tools. With these tools, they can grow their audience and manage their accounts.
The “Standard” plan costs a monthly fee of $99 per user and incorporates a maximum of 5 social media profiles. Some of its additional features include an all-in-one social inbox, tasking, and social CRM tools. You can equally access review management, posts publishing, scheduling, social media content calendar, and paid promotional tools.
Furthermore, the “Professional” plan includes everything in the “Standard” package with several mouthwatering tools. Each user under this pricing plan can manage up to 10 social profiles. They can equally customize workflows for multiple approvers and steps for a monthly fee of $149.
Even more, the “Advanced” plan goes for $249 per user and includes exceptional features. Some of them are the digital asset and content library, chatbots with automation tools, saved and suggested replies, and Custom URL tracking. Click here for a detailed breakdown of Sprout Social’s pricing plans. They include a 30-day free trial, after which you can decide to either continue with the chosen pricing plan or cancel.
If you carefully read through the review, you’d find out that the two platforms measure up well against each other. Choosing the ‘best tool’ of the two products for your business is entirely up to you.
Both tools offer similar features, with each one edging out the other in some areas. However, the critical things you should consider before settling for them are your business needs and marketing budget.
What do you think about the review? In the battle between Sprout Social vs Loomy, which stands out for you? Drop your comments in the dialog box below, and don’t hesitate to share this article.